Market orientation, service quality and organizational performance in service organizations in Malaysia
Purpose – This study seeks to examine the relationship between market orientation, service quality, and their impact towards organizational performance. Design/methodology/approach – A total of 175 sets of structured questionnaires were distributed to managers of 175 service organizations in the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/16693/ http://ir.unimas.my/16693/ http://ir.unimas.my/16693/ http://ir.unimas.my/16693/1/Market%20orientation%2C%20service%20quality%20and%20organizational%20performance%20%28abstract%29.pdf |