The impact of service quality on organizational performance. Does market orientation matter?

This study tries to examine the relationship between service quality and market orientation and their impact towards organizational per formance. A total of 175 sets of questionnaires were distributed to the employees of the selected organizations in Kuching, and 92%...

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Bibliographic Details
Main Author: Liew,, Sin Yean.
Format: Project Report
Language:English
English
Published: Universiti Malaysia Sarawak, UNIMAS 2009
Subjects:
Online Access:http://ir.unimas.my/6482/
http://ir.unimas.my/6482/1/THE%20IMPACT%20OF%20SERVICE%20QUALITY%20ON%20ORGANIZATIONAL%20PERFORMANCE.%20DOES%20MARKET%20ORIENTATION%20MATTER%2824%20pgs%29.pdf
http://ir.unimas.my/6482/7/THE%20IMPACT%20OF%20SERVICE%20QUALITY%20ON%20ORGANIZATIONAL%20PERFORMANCE.%20DOES%20MARKET%20ORIENTATION%20MATTER%28OCR%29.pdf