Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sunway Academic Journal
2006
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| Subjects: | |
| Online Access: | http://ir.unimas.my/1662/ http://ir.unimas.my/1662/1/13%2BLANGUAGE%2BUSE%2BIN%2BPACKAGING%2BTHE%2BREACTION%2BOF%2BMalay%2Band%2Bchainises%2Bconsumers%2Bin%2BMalaysia%2B%2528%2Babstract%2529%20%281%29.pdf |