Brand equity and firm performance : evidence from trading and service sector in Malaysia

Brand equity and firm performance : evidence from trading and service sector in Malaysia

Bibliographic Details
Main Author: Lim,, Chin Chien
Format: Monograph
Language:English
English
Published: Universiti Malaysia Sarawak 2010
Subjects:
AC Collections. Series. Collected works
HB Economic Theory
Online Access:http://ir.unimas.my/970/
http://ir.unimas.my/970/1/chin.pdf
http://ir.unimas.my/970/7/BRAND%20EQUITY%20AND%20FIRM%20PERFORMANCE-EVIDENCE%20FROM%20TRADING%20AND%20SERVICE%20SECTOR%20IN%20MALAYSIA%20%28full%20text%29.pdf

Internet

http://ir.unimas.my/970/
http://ir.unimas.my/970/1/chin.pdf
http://ir.unimas.my/970/7/BRAND%20EQUITY%20AND%20FIRM%20PERFORMANCE-EVIDENCE%20FROM%20TRADING%20AND%20SERVICE%20SECTOR%20IN%20MALAYSIA%20%28full%20text%29.pdf

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