Modelling factors influencing early adopters purchase intention towards online music
The Internet is an incredible technology, offering users a vast choice of new songs and catalogue that can be browsed, streamed or bought online. This paper aims to provide an explanation of factors influencing purchase intention of early adopters towards online music. An empirical survey was used...
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| Format: | Article |
| Language: | English |
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IGI Publishing
2011
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| Online Access: | http://eprints.ums.edu.my/20588/ http://eprints.ums.edu.my/20588/1/Modelling%20factors%20influencing%20early%20adopters%20purchase%20intention%20towards%20online%20music.pdf |