Determinants of consumers’ purchase intentions of organic vegetables: some insights from Malaysia
This study tests the mediating effects of corporate social responsibility (CSR), product image, and corporate reputation on the relationships between green marketing awareness and consumers’ purchase intentions of organic vegetables. Data from 200 valid questionnaires was analyzed utilizing a partia...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2017
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| Online Access: | http://eprints.ums.edu.my/19348/ http://eprints.ums.edu.my/19348/ http://eprints.ums.edu.my/19348/1/Determinants%20of%20consumers.pdf |