Nation branding and integrated marketing communications: an ASEAN perspective

This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing communications appro...

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Main Authors:	Dinnie, K., Melewar, T.C., Seidenfuss, K.U., Musa, G.
Format:	Article
Published:	Emerald 2010
Subjects:	HF Commerce
Online Access:	http://eprints.um.edu.my/10503/ http://eprints.um.edu.my/10503/1/00007082_54221.pdf

id	um-10503
recordtype	eprints
spelling	um-105032014-10-14T02:32:58Z Nation branding and integrated marketing communications: an ASEAN perspective Dinnie, K. Melewar, T.C. Seidenfuss, K.U. Musa, G. HF Commerce This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing communications approach. Emerald 2010 Article PeerReviewed application/pdf http://eprints.um.edu.my/10503/1/00007082_54221.pdf Dinnie, K.; Melewar, T.C.; Seidenfuss, K.U.; Musa, G. (2010) Nation branding and integrated marketing communications: an ASEAN perspective. International Marketing Review <http://eprints.um.edu.my/view/publication/International_Marketing_Review.html>, 27 (4). pp. 388-403. ISSN 0265-1335 http://eprints.um.edu.my/10503/
repository_type	Digital Repository
institution_category	Local University
institution	University Malaya
building	UM Research Repository
collection	Online Access
topic	HF Commerce
spellingShingle	HF Commerce Dinnie, K. Melewar, T.C. Seidenfuss, K.U. Musa, G. Nation branding and integrated marketing communications: an ASEAN perspective
description	This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies follow the principle of coordination that characterises an integrated marketing communications approach.
format	Article
author	Dinnie, K. Melewar, T.C. Seidenfuss, K.U. Musa, G.
author_facet	Dinnie, K. Melewar, T.C. Seidenfuss, K.U. Musa, G.
author_sort	Dinnie, K.
title	Nation branding and integrated marketing communications: an ASEAN perspective
title_short	Nation branding and integrated marketing communications: an ASEAN perspective
title_full	Nation branding and integrated marketing communications: an ASEAN perspective
title_fullStr	Nation branding and integrated marketing communications: an ASEAN perspective
title_full_unstemmed	Nation branding and integrated marketing communications: an ASEAN perspective
title_sort	nation branding and integrated marketing communications: an asean perspective
publisher	Emerald
publishDate	2010
url	http://eprints.um.edu.my/10503/ http://eprints.um.edu.my/10503/1/00007082_54221.pdf
first_indexed	2018-09-06T05:50:50Z
last_indexed	2018-09-06T05:50:50Z
_version_	1610836135577124864

Nation branding and integrated marketing communications: an ASEAN perspective

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