Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Nation branding and integrated...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Nation branding and integrated marketing communications: an ASEAN perspective
Bibliographic Details
Main Authors:
Keith, Dinnie
,
T.C., Melewar
,
Kai‐Uwe, Seidenfuss
,
Ghazali, Musa
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Brands,Marketing communication,Exports,Tourism,Investments,South East Asia
Holdings
Description
Similar Items
Staff View
Similar Items
Regional and country ethnocentrism: broadening ASEAN origin perspectives
by: Kai‐Uwe, Seidenfuss, et al.
Published: (2013)
Assembly and component origin effects: an ASEAN consumer perspective
by: Kai‐Uwe, Seidenfuss, et al.
Published: (2010)
Nation branding and integrated marketing communications: an ASEAN perspective
by: Dinnie, K., et al.
Published: (2010)
China branding: opportunities and challenges
by: Martin, Roll
Published: (2008)
Asian brands without borders: regional opportunities and challenges
by: Julien, Cayla, et al.
Published: (2007)
×
Loading...