Scenario Planning Implementation : A Case of a Malaysian Organisation

In this dynamic and ever changing era, uncertainties are inevitable. A successful organisation is one that is able to address the uncertainties in a world that is complex and unpredictable. Scenario planning is a strategic management tool that offers an alternative approach to planning in a world wh...

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Bibliographic Details
Main Author: Lim, Lee Chin
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:http://eprints.nottingham.ac.uk/24344/
http://eprints.nottingham.ac.uk/24344/1/limleechin.pdf