The implementation of scenario planning approach in the volatile market: the case of the Russian insurance industry.
Scenario-based planning strategy is a highly complicated process which has become a new powerful tool allowing to construct the future strategy in the constantly changing environment. However, nowadays not only small companies, but big organisations as well do not use scenario planning efficiently....
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2015
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| Online Access: | http://eprints.nottingham.ac.uk/29730/ http://eprints.nottingham.ac.uk/29730/1/Dissertation%20%281%29.pdf |