Factors Influencing Customer Preference in Grocery Retail Industry
In the past 15 years, majority of researchers conducted in regards to customer satisfaction shows that high satisfaction scores is more often contradicting preference scores and it does not adequately explain the relationship of preference formation versus satisfaction. The predictors generated from...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | http://eprints.intimal.edu.my/549/ http://eprints.intimal.edu.my/549/1/MBA%20-%208.pdf |