Factors Influencing Customer Loyalty in Telecommunication Industry – A Student outlook of Customer Loyalty
In the telecommunication industry, customer loyalty is the key to the organizations standings in the marketplace. With unified Telco prevailing in Malaysia, customer loyalty is the base for the organizations operating in the service industry (telecommunication). Developing this knowledge, the study...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://eprints.intimal.edu.my/543/ http://eprints.intimal.edu.my/543/1/MBA%20-%203.pdf |