Consumers Acceptance Level of Virtual Grocery Stores in Malaysia

The retail industry in Malaysia has become more and more competitive as a result of the growing spread of the internet in recent years. Many companies have thrown away conventional thinking and focused on dynamic marketing strategies in order to survive and succeed. Advancements in wireless communic...

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Bibliographic Details
Main Author: Du, Qianlan
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.intimal.edu.my/802/
http://eprints.intimal.edu.my/802/1/132.pdf