Effects of relationship investment and value perception on customer loyalty
This study investigated the effects of relationship investment and value perception on customer loyalty. Based on a sample of respondents from the data base of customers of the loyalty programs of an Australian apparel retailer this study found significant positive relationship between the value per...
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| Format: | Conference Paper |
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University of Otago
2007
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| Online Access: | http://www.anzmac.org/conference_archive/2007/papers/RRamaseshan_1.pdf http://hdl.handle.net/20.500.11937/7471 |