Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States

Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States

This study investigates the critical dimension of factors driving restaurant choice among 277 consumers, predominantly residents of the Southeastern United States. The food provided (quality, taste) was central to respondents’ decision to favor one restaurant over another, though prior positive expe...

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Bibliographic Details
Main Authors: Alonso, Abel, O'neill, Martin, Liu, Yi, O'shea, Michelle
Format: Journal Article
Published: Routledge 2013
Subjects:
importance
critical factors
consumers
Alabama
decision
restaurants
Online Access:http://hdl.handle.net/20.500.11937/41366

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