Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States
This study investigates the critical dimension of factors driving restaurant choice among 277 consumers, predominantly residents of the Southeastern United States. The food provided (quality, taste) was central to respondents’ decision to favor one restaurant over another, though prior positive expe...
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Routledge
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/41366 |
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curtin-20.500.11937-41366 |
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curtin-20.500.11937-413662017-09-13T14:11:36Z Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States Alonso, Abel O'neill, Martin Liu, Yi O'shea, Michelle importance critical factors consumers Alabama decision restaurants This study investigates the critical dimension of factors driving restaurant choice among 277 consumers, predominantly residents of the Southeastern United States. The food provided (quality, taste) was central to respondents’ decision to favor one restaurant over another, though prior positive experience, a clean production/service environment and hospitable service are additional factors that most strongly influenced restaurant choice. Interestingly, despite the rich variety of foods/produce and agricultural background of the region, the use of local food and produce in menu development is among the least considered factors. Several implications are drawn from the findings and directions for future studies are suggested. 2013 Journal Article http://hdl.handle.net/20.500.11937/41366 10.1080/19368623.2012.671562 Routledge restricted |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
Curtin University Malaysia |
| building |
Curtin Institutional Repository |
| collection |
Online Access |
| topic |
importance critical factors consumers Alabama decision restaurants |
| spellingShingle |
importance critical factors consumers Alabama decision restaurants Alonso, Abel O'neill, Martin Liu, Yi O'shea, Michelle Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States |
| description |
This study investigates the critical dimension of factors driving restaurant choice among 277 consumers, predominantly residents of the Southeastern United States. The food provided (quality, taste) was central to respondents’ decision to favor one restaurant over another, though prior positive experience, a clean production/service environment and hospitable service are additional factors that most strongly influenced restaurant choice. Interestingly, despite the rich variety of foods/produce and agricultural background of the region, the use of local food and produce in menu development is among the least considered factors. Several implications are drawn from the findings and directions for future studies are suggested. |
| format |
Journal Article |
| author |
Alonso, Abel O'neill, Martin Liu, Yi O'shea, Michelle |
| author_facet |
Alonso, Abel O'neill, Martin Liu, Yi O'shea, Michelle |
| author_sort |
Alonso, Abel |
| title |
Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States |
| title_short |
Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States |
| title_full |
Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States |
| title_fullStr |
Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States |
| title_full_unstemmed |
Factors Driving Consumer Restaurant Choice: An Exploratory Study from the Southeastern United States |
| title_sort |
factors driving consumer restaurant choice: an exploratory study from the southeastern united states |
| publisher |
Routledge |
| publishDate |
2013 |
| url |
http://hdl.handle.net/20.500.11937/41366 |
| first_indexed |
2018-09-06T23:11:12Z |
| last_indexed |
2018-09-06T23:11:12Z |
| _version_ |
1610901589640347648 |