The influence of competition on visitor satisfaction and loyalty
Using visitor survey results from a metropolitan zoo, this paper shows how measuring satisfaction and loyalty relative to competitors results in different and more easily interpretable measures to those currently considered in the literature. These new measures possess distributions with reduced ske...
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| Format: | Journal Article |
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Pergamon
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/40938 |