Using a randomised experiment to test the causal effect of service quality on visitor satisfaction and loyalty in a remote national park
For parks and protected areas knowledge of visitor expectations and loyalty is limited. Understanding the relationships between service quality, satisfaction and loyalty continues to both intrigue and frustrate researchers and the managers of protected areas. Significantly, past research has focused...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Pergamon
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/30326 |