Conceptualising predictors of attitudes toward and revisit intentions to a winescape
This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist attitudes and revisit intentions to a wine region. Integrating theoretical underpinnings from services and tourism marketing into exis...
| Main Authors: | , |
|---|---|
| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/35617 |