Exploring factors that influence wine tourist satisfaction - a research proposal
This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist satisfaction. Integrating theoretical underpinnings from services and tourism marketing into existing wine tourism literature a framew...
| Main Authors: | , |
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/18600 |