The association of quality, risk, sacrifice, satisfaction and loyalty at the destination level: a structural model
The main purpose of this study was to explore empirically the association of quality, risk, sacrifice, satisfaction, and loyalty. Initially a conceptual model was proposed cultivating literature and then contextualized via field study. The analysis was done based on 602 samples collected from Cox’s...
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Cognizant Communication Corporation
2015
|
| Online Access: | http://hdl.handle.net/20.500.11937/30277 |