Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh

Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh

This study was conducted for exploring the relationship among perceived quality, satisfaction, and loyalty at the destination level of Cox’s Bazar in Bangladesh. A conceptual model was developed and tested by a field study. Then Partial Least Square (PLS) based Structural Equation Modelling (SEM) ap...

Full description

Bibliographic Details
Main Authors: Hossain, Enayet Md, Quaddus, Mohammed, Shanka, Tekle, Hossain, M.
Other Authors: Kevin Voges, Bob Cavana
Format: Conference Paper
Published: ANZAM 2011
Subjects:
Quality
satisfaction
formative construct
loyalty
Quality Cues
Online Access:http://hdl.handle.net/20.500.11937/10846

Internet

http://hdl.handle.net/20.500.11937/10846

Similar Items