Factors effecting destination loyalty: a case of Cox's Bazar, Bangladesh
This empirical study was conducted to find out the determinants factors of loyalty for the destination Cox’s Bazar, Bangladesh. We investigated the theoretical and empirical evidences for developing a comprehensive loyalty model in a tourism sector. Two formative and five reflective determinates wer...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Adilson Borges, Reims Management School, France
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/24506 |