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Self‐congruity, brand attitude...
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Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands
Bibliographic Details
Main Authors:
Fang, Liu
,
Jianyao, Li
,
Dick, Mizerski
,
Huangting, Soh
Format:
text
Language:
eng
Published:
Emerald
2012
Subjects:
Brand image,Brand loyalty,Luxury brands,Premier brands,Self‐congruity,Brand attitude,Brand personality
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