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The effect of perceived brand leadership on luxury service WOM
Bibliographic Details
Main Authors:
Yonghwan, Chang
,
Yong Jae, Ko
,
Walter L., Leite
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Selection bias,Propensity score analysis,Brand leadership,Luxury products,Word-of-mouth recommendation
Holdings
Description
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