The effects of word-of-mouth incentivization on consumer brand attitude

The effects of word-of-mouth incentivization on consumer brand attitude

Bibliographic Details
Main Authors: Chompunuch, Pongjit, Rian, Beise-Zee
Format: text
Language:eng
Published: Emerald 2015
Subjects:
Word-of-mouth,Social influence,Services,Experimental design,Brand evaluation
id 10.1108-JPBM-11-2014-0752
recordtype eprints
spelling 10.1108-JPBM-11-2014-07522015-11-16 The effects of word-of-mouth incentivization on consumer brand attitude Chompunuch, Pongjit Chompunuch, Pongjit Rian, Beise-Zee Rian, Beise-Zee Word-of-mouth,Social influence,Services,Experimental design,Brand evaluation Emerald 2015-11-16 text text/HTML 10.1108/JPBM-11-2014-0752 https://www.emeraldinsight.com/doi/10.1108/JPBM-11-2014-0752 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=24&rft.issue=7&rft.spage=720&rft.epage=735&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2FJPBM-11-2014-0752 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Word-of-mouth,Social influence,Services,Experimental design,Brand evaluation
spellingShingle Word-of-mouth,Social influence,Services,Experimental design,Brand evaluation
Chompunuch, Pongjit
Rian, Beise-Zee
The effects of word-of-mouth incentivization on consumer brand attitude
description
author2 Chompunuch, Pongjit
author_facet Chompunuch, Pongjit
Chompunuch, Pongjit
Rian, Beise-Zee
format text
author Chompunuch, Pongjit
Rian, Beise-Zee
author_sort Chompunuch, Pongjit
title The effects of word-of-mouth incentivization on consumer brand attitude
title_short The effects of word-of-mouth incentivization on consumer brand attitude
title_full The effects of word-of-mouth incentivization on consumer brand attitude
title_fullStr The effects of word-of-mouth incentivization on consumer brand attitude
title_full_unstemmed The effects of word-of-mouth incentivization on consumer brand attitude
title_sort effects of word-of-mouth incentivization on consumer brand attitude
publisher Emerald
publishDate 2015
first_indexed 2018-10-12T20:10:22Z
last_indexed 2018-10-12T20:10:22Z
_version_ 1614151703794286592

Similar Items