APA Citation

Chompunuch, P., & Rian, B. (2015). The effects of word-of-mouth incentivization on consumer brand attitude. Emerald.

Chicago Style Citation

Chompunuch, Pongjit, and Beise-Zee Rian. The Effects of Word-of-mouth Incentivization On Consumer Brand Attitude. Emerald, 2015.

MLA Citation

Chompunuch, Pongjit, and Beise-Zee Rian. The Effects of Word-of-mouth Incentivization On Consumer Brand Attitude. Emerald, 2015.

Warning: These citations may not always be 100% accurate.