A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study

A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study

Bibliographic Details
Main Authors: Harry A., Taute, Jeremy J., Sierra, Larry L., Carter, Amro A., Maher
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Smartphone,Purchase intention,Brand attitude,Brand tribalism,Brand pride

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