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A brand foci model to explain...
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A brand foci model to explain achievement needs: a contradictory explanation
Bibliographic Details
Main Authors:
Jeremy J., Sierra
,
Harry A., Taute
,
Byung-Kwan, Lee
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Purchase intention,Brand attitude,Brand tribalism,Brand pride,Need for achievement
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