The role of functional and symbolic brand associations on brand loyalty

The role of functional and symbolic brand associations on brand loyalty

Bibliographic Details
Main Author: Fariba, Esmaeilpour
Format: text
Language:eng
Published: Emerald 2015
Subjects:
Brand loyalty,Generation Y,Brand attitude,Brand tribalism,Personality congruence,Perceived quality,Brand prestige,Brand user imagery congruence

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