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Exploring the impact of rewarded social media engagement in loyalty programs
Bibliographic Details
Main Authors:
Lena-Marie, Rehnen
,
Silke, Bartsch
,
Marina, Kull
,
Anton, Meyer
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Social media,Customer engagement,Rewarded behaviour,Loyalty programmes
Holdings
Description
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