Competitive reactions to market entry

by Outi, Uusitalo
Published 2004

Consumer perceptions of grocery retail formats and brands

by Outi, Uusitalo
Published 2001

An alternative view of relationship marketing: a framework for ethical analysis

by Tuomo, Takala, Outi, Uusitalo
Published 1996

The impacts of competitive entry on pricing in the Finnish retail grocery market

by Outi, Uusitalo, Maija, Rökman
Published 2007

The beer market and advertising expenditure

by Kari, Heimonen, Outi, Uusitalo
Published 2009

Identifying potential sources of value in a packaging value chain

by Jenni, Niemelä-Nyrhinen, Outi, Uusitalo
Published 2013

Switching to electronic stores: consumer characteristics and the perception of shopping benefits

by Ruby, Roy Dholakia, Outi, Uusitalo
Published 2002

Exploring message themes in antismoking advertising targeted at teenagers

by Outi, Uusitalo, Jenni, Niemelä‐Nyrhinen
Published 2008

Credibility of a peer endorser and advertising effectiveness

by Juha, Munnukka, Outi, Uusitalo, Hanna, Toivonen
Published 2016

Measuring the financial capability of investors

by Antti, Pellinen, Kari, Törmäkangas, Outi, Uusitalo, Anu, Raijas
Published 2011