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The impact of consumer resista...
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The impact of consumer resistance to brand substitution on brand relationship
Bibliographic Details
Main Authors:
Raluca, Mogos Descotes
,
Véronique, Pauwels-Delassus
Format:
text
Language:
eng
Published:
Emerald
2015
Subjects:
Brand name change,Brand trust and loyalty transfer,Resistance to change theory
Holdings
Description
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