APA Citation

Raluca, M. D., & Véronique, P. (2015). The impact of consumer resistance to brand substitution on brand relationship. Emerald.

Chicago Style Citation

Raluca, Mogos Descotes, and Pauwels-Delassus Véronique. The Impact of Consumer Resistance to Brand Substitution On Brand Relationship. Emerald, 2015.

MLA Citation

Raluca, Mogos Descotes, and Pauwels-Delassus Véronique. The Impact of Consumer Resistance to Brand Substitution On Brand Relationship. Emerald, 2015.

Warning: These citations may not always be 100% accurate.