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The effect of corporate brandi...
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The effect of corporate branding dimensions on consumers' product evaluation
Bibliographic Details
Main Authors:
Nizar, Souiden
,
Norizan M., Kassim
,
HeungâJa, Hong
Format:
text
Language:
eng
Published:
Emerald
2006
Subjects:
Corporate branding,Brand names,Brand image,Customer loyalty
Holdings
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