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Examining the relationship between branding and customers’ attitudes toward banking services
Bibliographic Details
Main Authors:
Mohammad, Reza Jalilvand
,
Arash, Shahin
,
Leila, Nasrolahi Vosta
Format:
text
Language:
eng
Published:
Emerald
2014
Subjects:
Iran,Branding,Islamic banking,Attitude,Banking services
Holdings
Description
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