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Heuristic evaluation of health...
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Heuristic evaluation of healthy menus: examining the effect of brand image congruity
Bibliographic Details
Main Authors:
Eunha, Jeong
,
SooCheong (Shawn), Jang
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
Brand image congruity,Healthy menu promotion,Nutritional attitude,Perceived information credibility
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