What drives café customers to spread eWOM?

Bibliographic Details
Main Authors:	DongHee, Kim, SooCheong (Shawn), Jang, Howard, Adler
Format:	text
Language:	eng
Published:	Emerald 2015
Subjects:	Conspicuous consumption,Café service quality,Electronic word-of-mouth,Opinion leadership,Reflected appraisal of self,Self-image congruency

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