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A resource-advantage theory ty...
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A resource-advantage theory typology of strategic segmentation
Bibliographic Details
Main Authors:
Andrew T., Thoeni
,
Greg W., Marshall
,
Stacy M., Campbell
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Marketing strategy,Resource-advantage theory,Market segmentation,Typology,Segmentation analysis,Strategic segmentation
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