Peculiarities in construction of segmentation models: theory and practice
Strategic marketing development is a major area of Lithuanian manufacturing companies, which seeks to improve business. In order to develop a strategic marketing plan, companies encompassing several business models are faced with the need to adapt those models here and highlight the lack of skills...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2011-11-01
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| Series: | Business, Management and Education |
| Subjects: | |
| Online Access: | https://www.jbem.vgtu.lt/index.php/BME/article/view/5277 |