Using the customer journey to road test and refine the business model

Using the customer journey to road test and refine the business model

Bibliographic Details
Main Authors: David W., Norton, B. Joseph, Pine
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Customer journey,Customer value,Experience marketing,Consumer behavior,Business strategy,Customer journey strategy,Experiences staging,Ethnographic study,Freytag diagram,Experience economy

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