APA Citation

David W., N., & B. Joseph, P. (2013). Using the customer journey to road test and refine the business model. Emerald.

Chicago Style Citation

David W., Norton, and Pine B. Joseph. Using the Customer Journey to Road Test and Refine the Business Model. Emerald, 2013.

MLA Citation

David W., Norton, and Pine B. Joseph. Using the Customer Journey to Road Test and Refine the Business Model. Emerald, 2013.

Warning: These citations may not always be 100% accurate.