How advertising slogans can prime evaluations of brand extensions: further empirical results

How advertising slogans can prime evaluations of brand extensions: further empirical results

Bibliographic Details
Main Authors: Kevin, Pryor, Roderick J., Brodie
Format: text
Language:eng
Published: Emerald 1998
Subjects:
Advertising,Brand extensions,Brands,Consumer behaviour,Marketing strategy,Product attributes
id 10.1108-10610429810244666
recordtype eprints
spelling 10.1108-106104298102446661998-12-01 How advertising slogans can prime evaluations of brand extensions: further empirical results Kevin, Pryor Kevin, Pryor Roderick J., Brodie Roderick J., Brodie Advertising,Brand extensions,Brands,Consumer behaviour,Marketing strategy,Product attributes Emerald 1998-12-01 text text/HTML 10.1108/10610429810244666 https://www.emeraldinsight.com/doi/10.1108/10610429810244666 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=7&rft.issue=6&rft.spage=497&rft.epage=508&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610429810244666 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Advertising,Brand extensions,Brands,Consumer behaviour,Marketing strategy,Product attributes
spellingShingle Advertising,Brand extensions,Brands,Consumer behaviour,Marketing strategy,Product attributes
Kevin, Pryor
Roderick J., Brodie
How advertising slogans can prime evaluations of brand extensions: further empirical results
description
author2 Kevin, Pryor
author_facet Kevin, Pryor
Kevin, Pryor
Roderick J., Brodie
format text
author Kevin, Pryor
Roderick J., Brodie
author_sort Kevin, Pryor
title How advertising slogans can prime evaluations of brand extensions: further empirical results
title_short How advertising slogans can prime evaluations of brand extensions: further empirical results
title_full How advertising slogans can prime evaluations of brand extensions: further empirical results
title_fullStr How advertising slogans can prime evaluations of brand extensions: further empirical results
title_full_unstemmed How advertising slogans can prime evaluations of brand extensions: further empirical results
title_sort how advertising slogans can prime evaluations of brand extensions: further empirical results
publisher Emerald
publishDate 1998
first_indexed 2018-10-11T13:49:28Z
last_indexed 2018-10-11T13:49:28Z
_version_ 1614037143097704448

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