Comparative advertising: citing or not the leading brand and its price

Bibliographic Details
Main Authors:	Christian, Dianoux, Jean-Luc, Herrmann, Helen, Zeitoun
Format:	text
Language:	eng
Published:	Emerald 2013
Subjects:	Comparative advertising,Brand “X“,Leading brand,Brand information processing,Advertising,Brands,Brand management,Consumer behaviour,France

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