The role of mood in price promotions
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Emerald
1998
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| Subjects: |
| id |
10.1108-10610429810216928 |
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| recordtype |
eprints |
| spelling |
10.1108-106104298102169281998-04-01 The role of mood in price promotions Chung‐kue, Hsu Chung‐kue, Hsu Ben, Shaw‐Ching Liu Ben, Shaw‐Ching Liu Advertising,Consumer behaviour,Evaluation,Price discounts,Pricing,Sales promotion Emerald 1998-04-01 text text/HTML 10.1108/10610429810216928 https://www.emeraldinsight.com/doi/10.1108/10610429810216928 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=7&rft.issue=2&rft.spage=150&rft.epage=160&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610429810216928 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Advertising,Consumer behaviour,Evaluation,Price discounts,Pricing,Sales promotion |
| spellingShingle |
Advertising,Consumer behaviour,Evaluation,Price discounts,Pricing,Sales promotion Chung‐kue, Hsu Ben, Shaw‐Ching Liu The role of mood in price promotions |
| description |
|
| author2 |
Chung‐kue, Hsu |
| author_facet |
Chung‐kue, Hsu Chung‐kue, Hsu Ben, Shaw‐Ching Liu |
| format |
text |
| author |
Chung‐kue, Hsu Ben, Shaw‐Ching Liu |
| author_sort |
Chung‐kue, Hsu |
| title |
The role of mood in price promotions |
| title_short |
The role of mood in price promotions |
| title_full |
The role of mood in price promotions |
| title_fullStr |
The role of mood in price promotions |
| title_full_unstemmed |
The role of mood in price promotions |
| title_sort |
role of mood in price promotions |
| publisher |
Emerald |
| publishDate |
1998 |
| first_indexed |
2018-10-11T13:49:17Z |
| last_indexed |
2018-10-11T13:49:17Z |
| _version_ |
1614037130760159232 |