Customers' comparative loyalty to retail and manufacturer brands

Customers' comparative loyalty to retail and manufacturer brands

Bibliographic Details
Main Authors:	S., Allen Broyles, Robert H., Ross, Donna, Davis, Thaweephan, Leingpibul
Format:	text
Language:	eng
Published:	Emerald 2011
Subjects:	Retailers,Brands,Buying behaviour,Customer loyalty,United States of America

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