Customer satisfaction and loyalty: start with the product, culminate with the brand

Customer satisfaction and loyalty: start with the product, culminate with the brand

Bibliographic Details
Main Authors: Eduardo, Torres‐Moraga, Arturo Z., Vásquez‐Parraga, Jorge, Zamora‐González
Format: text
Language:eng
Published: Emerald 2008
Subjects:
Customer satisfaction,Customer loyalty,Brands,Electronic commerce,Wines

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