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Building brand loyalty through...
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Building brand loyalty through individual stock ownership
Bibliographic Details
Main Authors:
Denise D., Schoenbachler
,
Geoffrey L., Gordon
,
Timothy W., Aurand
Format:
text
Language:
eng
Published:
Emerald
2004
Subjects:
Brand loyalty,Repeat buying,Buying behaviour,Investors,stocks and shares
Holdings
Description
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