The role of brand name in customization decisions: a search vs experience perspective
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Emerald
2004
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| Subjects: |
| id |
10.1108-10610420410529708 |
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| recordtype |
eprints |
| spelling |
10.1108-106104204105297082004-03-01 The role of brand name in customization decisions: a search vs experience perspective Pingjun, Jiang Pingjun, Jiang Customization,Brand names,Brand awareness,Decision making Emerald 2004-03-01 text text/HTML 10.1108/10610420410529708 https://www.emeraldinsight.com/doi/10.1108/10610420410529708 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=13&rft.issue=2&rft.spage=73&rft.epage=83&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2F10610420410529708 eng Emerald All rights reserved. |
| repository_type |
Digital Repository |
| institution_category |
Foreign Institution |
| institution |
Emerald |
| building |
Emerald Repository |
| collection |
Online Access |
| language |
eng |
| topic |
Customization,Brand names,Brand awareness,Decision making |
| spellingShingle |
Customization,Brand names,Brand awareness,Decision making Pingjun, Jiang The role of brand name in customization decisions: a search vs experience perspective |
| description |
|
| author2 |
Pingjun, Jiang |
| author_facet |
Pingjun, Jiang Pingjun, Jiang |
| format |
text |
| author |
Pingjun, Jiang |
| author_sort |
Pingjun, Jiang |
| title |
The role of brand name in customization decisions: a search vs experience perspective |
| title_short |
The role of brand name in customization decisions: a search vs experience perspective |
| title_full |
The role of brand name in customization decisions: a search vs experience perspective |
| title_fullStr |
The role of brand name in customization decisions: a search vs experience perspective |
| title_full_unstemmed |
The role of brand name in customization decisions: a search vs experience perspective |
| title_sort |
role of brand name in customization decisions: a search vs experience perspective |
| publisher |
Emerald |
| publishDate |
2004 |
| first_indexed |
2018-10-11T13:42:32Z |
| last_indexed |
2018-10-11T13:42:32Z |
| _version_ |
1614036706057519104 |