APA Citation

Pingjun, J. (2004). The role of brand name in customization decisions: A search vs experience perspective. Emerald.

Chicago Style Citation

Pingjun, Jiang. The Role of Brand Name in Customization Decisions: A Search Vs Experience Perspective. Emerald, 2004.

MLA Citation

Pingjun, Jiang. The Role of Brand Name in Customization Decisions: A Search Vs Experience Perspective. Emerald, 2004.

Warning: These citations may not always be 100% accurate.